The future’s bright
Previously operating the hi-vis clothing brand PULSAR under the parent company Praybourne, the company has announced that PULSAR will become the sole corporate trading name from 3rd April 2017.
This change reflects the company’s continuing commitment to end users and distributors alike, simplifying the message and ensuring that the PULSAR brand becomes synonymous with hi-vis and high performance apparel across all sectors. A new website, www.pulsaruk.com, and logo have also been developed, in the same year that the business celebrates its 10th Anniversary.
The decision to focus on the PULSAR brand will provide wearers with a trusted source of a range of clothing to meet their needs, including hi-vis, flame retardant, thermoregulating and arc protective solutions. Where regulatory requirements are not specified, individuals and businesses are increasingly selecting hi-vis workwear outside of the conventional colours for their sector. This is apparent in highways, where workers are wearing orange hi-vis trousers; a colour previously associated solely to the rail industry. The flame resistant, thermal and arc protective clothing range Xcelcius will also be rebranded as PULSAR over the coming months.
Since launching in 2007, the company has seen exceptional growth year on year; with more than 300,000 garments sold last year.
