Access all areas

Supplying both the professional and retail markets, WernerCo partners with the world’s biggest retailers of DIY and hardware and works closely with the primary telecoms, utility and construction companies to maintain safety, quality and fitness for purpose in all aspects of the climbing business. In fact, WernerCo is part of a proven track record and includes among its retail partners brands such as The Home Depot, Lowe’s, B&Q, Homebase, Wickes and other retailers in Canada, China, Mexico and Australia.

Known for its technological and product innovation, WernerCo leads the industry with its commitment to design, vertically integrated manufacturing and independent testing from its factories in North America, Europe and Asia, covering aluminium extrusion, fibreglass pultrusion, plastics and assembly. Its site at Juarez, Mexico is the largest and most state of the art ladder production facility in the world. The company’s credentials include extensive liability protection with worldwide reach, a commitment to meet or exceed all international codes and standards for strength and integrity and a range more comprehensive and innovative than any other.

WernerCo is also known for its impressive investment in its brands and in ensuring that it builds its partners’ businesses alongside its own. Brands such as Werner, KNAACK, WEATHER GUARD, Green Bull, Keller, BoSS, Youngman and Abru are nurtured in their markets not only with considerable marketing support, but also with extensive research. This covers products, trends and purchase journeys internationally as well as in depth analysis of retail sales through all Werner partners.
 
It is because of this massive commitment to developing business through excellent mutual support that WernerCo leads the market in category management. Customising its support packages to each territory and each partner, WernerCo has honed many years of experience in driving the market for ladders and access equipment to a point where it enters every new relationship confident of being able to build mutual business. It then maintains every existing partnership with zeal and a commitment to constant reinvigoration.

In October 2014, WernerCo purchased UK-based Youngman Group Limited, the UK’s number one tower manufacturer and distributor. The acquisition has strengthened WernerCo’s position in Europe as a leader in Working at Height access solutions. This provides WernerCo with a highly effective platform for Europe and the move is viewed as the basis for significant range enhancement and growth opportunities in the UK and European access equipment markets.