Manufacturer launches major rebrand
Above-the-neck PPE manufacturer Centurion has re-launched its brand following a complete brand review during 2016. The brand evolution reflects Centurion’s deep specialism in above-the-neck protection and its fundamental belief in the human ingenuity at the heart of the industries it serves.
The new brand identity and the new tagline ‘When Clarity Counts’ reflect Centurion’s commitment to safeguarding the ideas and imagination that shape our world – through advanced head protection that enables workers to focus on the job at hand. Centurion’s product development teams work on the philosophy of ‘systems not siloes’ – using user understanding to build integrated systems that remove complexity and enhance “wearability”. This, Centurion believes, is the key to driving safety standards.
Centurion’s new website reflects the brand’s new direction and includes a brand film which articulates Centurion’s role in the world. It also seeks to improve Centurion’s online presence and better communicate with customers, providing not only product information but valuable user advice.
