Poster campaign extended

Marigold Industrial has
extended its hand protection
poster campaign following the
overwhelming success of the
original launch.

The original poster
campaign – which highlighted
how not wearing the right
gloves at work could impact
on someone’s social and
family life, encouraging glove
wearing – was initially devised
for the construction industry,
stemming from a project the
company undertook with
Kier Construction.

Such was the success of the
poster campaign however –
with over 100 construction
companies requesting the
posters within a week of the
launch – that Marigold
Industrial has now produced
three new generic hand
protection posters.

“The approach of using
typical home and social life
situations that everyone can
relate to, highlighting the
impact that a serious hand
injury can have on someone
outside their work, really
struck a chord with companies
and employees alike, and is
a theme that has been continued
with the new posters.

“And whilst the original
poster campaign was aimed at
the construction industry, we
have designed these new
posters so that they really can
be used within any type of
business,” said Marigold
Industrial’s international
marketing manager, Donald
Gillespie.